This course will review a number of practical aspects of marketing and market research. Today, the way to success depends upon the capacity to identify the appropriate product to take to market, the competitive environment and the appropriate method to approach that target market. As a result, today’s managers and leaders require to understand the basics of marketing and market research in order to create and enjoy competitive advantage. This course sets out to provide the basics for managers and leaders to build upon.

Participants will look at the relevant models appropriate to the environment and some practical skills relevant to themselves and their business. The course is designed to provide participants with useful tools and techniques to help them to build their business.

	Once we know what we know, what might we do about it
	Developing strategies to match our strengths
	Getting our message over to our target market

Who should attend:

Anyone with responsibility to decide on product lines, how to approach the market and/or review the competition. Anyone with responsibility for the development of products and strategies to take these products to market should attend. Anyone with responsibility for business development within an organisation.

Level of Knowledge Assumed:

Participants are not expected to have had any previous formal training in marketing.

Duration of Course:

½ or 1 day to suit.

Course Presenter:

Eric W Smith