Arts
4-consulting is advising the Scottish Youth Theatre on the installation of
an ICT network infrastructure to be installed in their new home. The planned network will use the latest technology, including wireless networking, to provide flexibility in office layout planning and integration with stage lighting systems.
4-consulting Director, Fiona
Ballantyne, carried out market research on re-presenting live classical
music for a consortium of Scottish ensembles, including the Scottish Chamber Orchestra.
The research explored customer attitudes toward the current presentation of live classical music and to test alternative presentations that may appeal to younger and broader audiences. Following the research, each ensemble worked with a theatre director to develop a pilot programme using more contemporary presentational techniques, and these are now being tested with audiences. The project has also involved the development of marketing strategies to help communicate the changes and to reach non-attenders.
