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Marketing & Sales Services
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Examples of how our clients have benefited
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Ensuring good communications
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We provide our clients with accurate information on the markets they serve so they know the needs and opinions of customers and other groups with whom they have to ensure good communication.
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Anticipating the impact of competitor marketing
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Through introducing a competitive intelligence policy we have helped organisations to anticipate competitive price moves, or learn about new products and markets.
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Enhancing sales performance
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We not only advise on the development of sales strategies but also impart the appropriate skills to the executives within those organisations through our tailored training courses that give them the tools to achieve enhanced sales.
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Accelerating new product returns
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We help organisations to reduce the market entry time for new products and to accelerate the returns and associated benefits.
Sample Clients
| Working with organisations ranging from KPMG and
Andersen to John Rome Services and ICU Security to review their overall sales strategy, assist in tender preparation and to train client facing people in sales techniques |
| Proof of Concept Study for the Scottish Forestry Trust identifying demand and potential project champions for a dynamic demonstration building and centre of excellence. |
| Developing and implementing a business plan and marketing and sales strategy for a major UK airport visitor centre for
BAA. |
| Assisting a division of the Scottish Health Service Common Services Agency to develop a marketing led business plan and identifying management information system requirements. |
| Completing UK customer attitude research and market testing of an innovative packaging concept for designer lagers and soft drinks for
Diawa, Japan. |
| Carrying out research in the UK and Europe for a manufacturer of electronic point-of-sale credit card terminals which investigated the attitudes of senior staff in financial organisations towards the company. |
| Through customer research enabling a Scottish Retail Menswear Chain to restructure their promotional strategies and improve the performance of new outlets in England. |
| Researching and developing work for a branding concept for
Perthshire, to bring together Perthshire's key themes and to be used in the promotion and interpretation of Perthshire's exceptional natural heritage assets. |
| Stakeholder Study for The Wise Group in order to assess the market's perceptions of
the group, to investigate its image, and to inform future product development. |
| Devising, executing and publishing the first complete survey of the size and scope of the
consumer collectables market in Europe. |
| Reviewing of specific computer software, investigating usage of and attitudes towards a specialised simulation and modelling software product through a combination of telephone survey and focus groups in the UK and USA. |
| Regular marketing and market research training courses on behalf of
Scottish Council for Voluntary Organisations to member
organisations. |
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4-consulting
15 Palmerston Road,
Edinburgh, EH9 1TL
Tel 0131 668 2112
Copyright © Copyright © 2004-2008 4-consulting Ltd |
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