Marketing & Sales Strategy

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Strategic Marketing Planning

4-consulting works with clients to develop Strategic Marketing Plans that identify key target groups, set marketing objectives, and develop strategies for achieving those objectives.


You will gain marketing strategies and plans designed to maximise impact in the market place for a wide range of products and services. These strategies are cost effective and appropriate to the needs and resources of you the client(s), particularly where yours is a small enterprise, or is limited by budgetary constraints.

4-consulting has particular skills in developing marketing plans and strategies that address the needs of the public sector, SMEs academic institutions, and not-for-profit organisations.

Training in Sales and Marketing

We believe that it is important not only to advise companies and organisations on the development of their marketing strategies, but also to impart appropriate skills to the executives within those organisations. You can, therefore select from a range of marketing and sales courses, all of which can be tailored to your specific needs.

These courses cover the entire range of personal interaction from effective communication to assertion enhancement; from interpersonal skills to presentation techniques. In order to ensure that all personnel are using the same tools and methods, we can identify the corporate sales model, ensure understanding and assist in dissemination through the organisation. 4-consulting has had considerable success with client companies, by simply reviewing how their customers like to, or try to buy product and services. This has led to enhanced performance for our clients.

Finally, if you have more comprehensive solutions in mind, we offer management support in the form of personal coaching. This can vary from accompanied client visits, to one to one meetings.

Sales Strategy

A sales force will always find an effective way to introduce and distribute any product. However, with a new product, this can take time, and cost valuable resources and monies. Our experience has assisted a number of organisations to reduce their market entry time, and hence to accelerate the returns to the organisations with the obvious associated benefits. These strategic reviews can also include an overall review of the sales force leading to further benefits and efficiencies.

 

 

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4-consulting 15 Palmerston Road, Edinburgh, EH9 1TL 
Tel 0131 668 2112

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