Sales and Marketing

4-consulting enables organisations to develop a sales and marketing strategy which allows them to utilise sales and marketing skills effectively to reach their financial targets.

We help our clients to develop strategic marketing plans and to improve their sales performance through sales and marketing training.

Sales Strategy

Our experience has assisted a number of organisations to review their sales force and develop a sales strategy which leads to benefits and efficiencies.

Strategic Marketing Planning

4-consulting works with clients to develop Strategic Marketing Plans that identify key target groups, set marketing objectives, and develop strategies for achieving those objectives.

Business Growth Strategy

Introduce a uniform approach to the acquisition of all business for the whole organisation.

This approach will encompass all new business irrespective of the point or manner of origin incorporating referred leads, cross-selling, tenders, proposals, follow-on business from existing clients, and any other sources of business.

Market Research

4-consulting offers a full market research service which enables organisations to identify, measure and keep in touch with their markets and customers.

Competitive Intelligence

We provide a full competitive intelligence service which can save your organisation money and open new opportunities.

Training, Development, Coaching & Mentoring

We provide a variety of training and development solutions to enable people to become more effective at the process of business development.

This training can be tailored to specific individuals or groups. If a Business Growth Audit has been completed it can focus on any identified step changes.

We believe that a coaching or mentoring approach to sales and business development is most effective and believe that a structured approach to this training will provide the organisation and the people with the best long term results.

Key Contacts

* Fiona Ballantyne 
* Ken Marr 

Examples of how our clients have benefited

* Ensuring good communications 

We provide our clients with accurate information on the markets they serve so they know the needs and opinions of customers and other groups with whom they have to ensure good communication.

* Anticipating the impact of competitor marketing 

Through introducing a competitive intelligence policy we have helped organisations to anticipate competitive price moves, or learn about new products and markets.

* Enhancing sales performance 

We not only advise on the development of sales strategies but also impart the appropriate skills to the executives within those organisations through our tailored training courses that give them the tools to achieve enhanced sales.

* Accelerating new product returns 

We help organisations to reduce the market entry time for new products and to accelerate the returns and associated benefits.

Sample Clients

* Working with organisations ranging from KPMG and Anderson to John Rome Services and ICU Security to review their overall sales strategy, assist in tender preparation and to train client facing people in sales techniques
* Proof of Concept Study for the Scottish Forestry Trust identifying demand and potential project champions for a dynamic demonstration building and centre of excellence. 
* Developing and implementing a business plan and marketing and sales strategy for a major UK airport visitor centre for BAA. 
* Assisting a division of the Scottish Health Service Common Services Agency to develop a marketing led business plan and identifying management information system requirements. 
* Completing UK customer attitude research and market testing of an innovative packaging concept for designer lagers and soft drinks for Diawa, Japan. 
* Carrying out research in the UK and Europe for a manufacturer of electronic point-of-sale credit card terminals which investigated the attitudes of senior staff in financial organisations towards the company. 
* Through customer research enabling a Scottish Retail Menswear Chain to restructure their promotional strategies and improve the performance of new outlets in England. 
* Researching and developing work for a branding concept for Perthshire, to bring together Perthshire's key themes and to be used in the promotion and interpretation of Perthshire's exceptional natural heritage assets. 
* Stakeholder Study for The Wise Group in order to assess the market's perceptions of the Group, to investigate its image, and to inform future product development. 
* Devising, executing and publishing the first complete survey of the size and scope of the consumer collectables market in Europe. 
* Reviewing of specific computer software, investigating usage of and attitudes towards a specialised simulation and modelling software product through a combination of telephone survey and focus groups in the UK and USA. 
* Regular marketing and market research training courses on behalf of Scottish Council for Voluntary Organisations to member organisations.